I just saw the recent collection of award-winning, international ads. The Johnnie Walker ad with Robert Carlyle is pretty great (http://www.youtube.com/watch?v=MnSIp76CvUI) and there were others that were also quite good (including two of the Old Spice ads most of us have probably seen) and some that were very interesting, such as Volkswagen's sociological "Fun Theory" experiments in Sweden, e.g. http://www.youtube.com/watch?v=2lXh2n0aPyw, and some of the ones from Brazil, etc.
The strangest one was near the end: an excerpt from a German horror film called Last Call. It had no explanation or subtitles in the version distributed with the collection, so most of us were quite baffled by it. However, upon further research, it's an interactive, voice-recognition film, in which a randomly-selected, participating audience member in a cinema actually speaks (over a cell phone) with the main character (a real, filmed actress, not animated) and gives her suggestions (left or right?, etc.). The audience member's decisions change the actual locations, etc. of the scenes in the resultant version of the film! It's explained (and excerpted, in several versions) at http://www.youtube.com/watch?v=qe9CiKnrS1w.
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